Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
View ArticlePR is the Star of Our Integrated Communications Universe
Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
View ArticleFor the Brand to Thrive, the Leader Must Be the Brand
In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
View ArticleYou Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
The language professional peers understand is often confounding to the audience waiting to listen to your story.
View Article'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
View Article5 Crisis Management Tips Olivia Pope Would Endorse
It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
View Article4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video is a medium for storytelling first, marketing second.
View ArticleMedia In the Information Age Operates Under Different Rules
Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
View ArticleThe Golden Age: How the PR Industry Is Coming Into its Own
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
View ArticleThe Most Memorable Ad Campaigns Share These 3 Elements
Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
View ArticleJay Z's Faltering Streaming Service Is a Case Study in Failure-to-Launch...
The star-studded unveiling of Tidal was a tangle of mixed messages that neglected to mention any good reasons why music consumers might want the service.
View Article3 Tips for Co-Branding Happily Ever After
Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
View ArticleHow Women Leaders Win and Help Others to Do the Same
We can do our best work, forge our own path and challenge everyone to judge us on the results we achieve while still supporting and championing the women around us.
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