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Channel: Entrepreneur: Latest from Jennifer Connelly
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Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.

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PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.

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For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.

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You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.

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'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.

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5 Crisis Management Tips Olivia Pope Would Endorse

It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.

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4 Tips for Telling Your Story in the Video Content Your Audience Demands

Video is a medium for storytelling first, marketing second.

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Media In the Information Age Operates Under Different Rules

Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.

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The Golden Age: How the PR Industry Is Coming Into its Own

Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.

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The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.

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Jay Z's Faltering Streaming Service Is a Case Study in Failure-to-Launch...

The star-studded unveiling of Tidal was a tangle of mixed messages that neglected to mention any good reasons why music consumers might want the service.

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3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.

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How Women Leaders Win and Help Others to Do the Same

We can do our best work, forge our own path and challenge everyone to judge us on the results we achieve while still supporting and championing the women around us.

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